Create an Email List and TELL EVERYONE

Why do you need an email list?  Email is one of the most direct, simple, and effective ways to communicate with potential and existing customers.  Is an email list more important than Facebook, Instagram, Twitter, and Pinterest?  Yes!  When you send an email to your list 100% of emails sent will make it to the recipients (yes, there could be a few that end up in SPAM, but we’ll work to ensure that doesn’t happen).  When you post on other social network platforms, whether your email makes it to the people you want it to go to is a bit of a roll of the dice and entirely depends on the algorithm or internal rules that the software that runs facebook, twitter, Instagram, etc. decide if that content is worth delivering to the end user.  From what I’ve heard, unless you’re paying for sponsored posts, it’s not very likely that your content will make it to your users.  Furthermore, when you make a platform like Facebook or Twitter your primary platform, who really owns the users and the content?  It’s not you.  It’s them.  The social media platforms mentioned above will certainly have their place in your business, but I recommend starting with and prioritizing your email list.

How to get started?  Create an email list.  It’s that simple.

Let’s say your name is Mary and you are looking to start a dog walking business called Mary’s Dog Walking Service.

 3 Step Process

Step 1 Send an email to just about everyone you know.  You don’t need any fancy software like MailChimp or Aweber, any email system will work, we’ll revisit those later in the post.  Compose an email like the following:

 

Subject: I’m starting a dog walking business

Hi Friends,

It’s me Mary writing to say hello and share some good news!  I can’t ignore my passion and love for dogs any further so I’ve decided to follow my dream to be my own boss and start a dog walking business!! I’m very excited and if I’m being completely honest a bit scared to take this thrilling next step in my life.  Here’s where I need a little help.  I am planning on sending out occasional emails that share what I’m up to and include tips on how to keep your dogs happy, healthy, and living their best life!  I’d love to include you on our mailing list, and I promise you the emails won’t be spammy.  If you would just reply letting me know you’re interested in receiving my emails, I’ll make sure you’re included. If you ever wish to be taken off the list (I hope you don’t), simply let me know and I’ll personally make sure that happens.

I have another quick favor to ask.  If you have any ideas, suggestions, or words of encouragement, please feel free to share.  The support I’ve received from everyone so far has helped make this exciting new adventure possible and I’d love to hear from you all!

Looking forward to your replies 🙂

Love all of you!

Mary The Dog Walker

Yes, I know I said earlier in this post that Facebook, etc. aren’t the starting point.  Just to clarify, in this example I’m communicating with people on social media to get them on the mailing list.  There’s a good chance there are many of my followers on social media that I don’t have their email address.  It’s possible that people on your social media may have received your email and this post will be a reminder to those people and will make them more likely to sign up for your list.

Let’s take a look at what’s good about this email:
This email accomplishes two major goals, connecting with the audience, friends, colleagues, family, etc. and communicating wants and needs.  After reading the email, the recipients know that Mary wants to follow her passion for starting her new business and that she needs help from the people she trusts and loves.  It’s also very clear she is asking people to sign up for her list.  Mary is being vulnerable in communicating this decision to start her new business with her audience.  Being vulnerable with a trusted audience is a great way to build a strong connection with the people in the audience.  Trust is required for anyone to recommend Mary and her dog walking services to people in their own circles.

Step 2

Go on Social Media, Facebook, Twitter, Instagram, etc. and share with your followers a more concise message.

Great news, I’m starting a dog walking business.  I’d love to keep all of you up to date and share some fantastic dog tips I have.  If you want to keep in touch and join me in this adventure, please send me an email to mary@marydogwalker.com

Thanks!

Yes, I know I said earlier in this post that Facebook, etc. aren’t the starting point.  Just to clarify, in this example I’m communicating with people on social media to get them on the mailing list.  There’s a good chance there are many of my followers on social media that I don’t have their email address.  It’s possible that people on your social media may have received your email and this post will be a reminder to those people and will make them more likely to sign up for your list.

Step 3
Take all of the names of people that responded and make them your list. Now when your ready to send out your first email, send it to yourself and BCC everyone on your list.  Congrats, you now have the beginning of your list!
  

This is now your starting point for your email list.  Down the road, it will be a good idea to look at services like MailChimp and ConvertKit to make it easier to manage and send out emails to your list.  You’ll want to look at statistics such as open rates to determine how many people are reading your emails and determine how effective your emails are.  Don’t worry about this now.  Remember, the only thing worse than a mediocre email marketing is no email marketing at all.  Through feedback from your customers and your own insights, you’ll be improving your email marketing with each email you send.

Cheers to making your home business better!  I hope that you found something or better yet many things helpful in this article, you can help me by letting me know what’s working for you with your email list, and what you’ve specifically found helpful by clicking HERE

You can also help me by sharing my article on Facebook, Twitter, Pinterest, or LinkedIn

 
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